Embossing simply means to press paper into relief using heat and force. It requires an etched metal (female) die and a matching (male) counterdie. When a paper stock is pressed between the heated die and the counterdie, the desired image is pressed into the stock.

Embossing creates a raised image on the paper. When the same process creates an indented image, it is called debossing.

You can achieve an elegant embossed effect with only one level of etching that renders a flat image with either a beveled or rounded edge, or a sculpted look with many levels of etching. Obviously the more elaborate the design and etching, the greater the cost of making the die.

Foil stamping can be added to the raised surfaces for a dramatic effect. But when the embossing stands on its own merit, it's referred to as blind embossing. By itself, it communicates pure sophistication and style.

The most successful embossed materials incorporate a detailed die and a bulky paper stock, in the range of 100# cover, to enhance the depth and intricacy of the final piece.

Since ink, paper, die and color selection are all key elements in the success of an embossed or foil stamped product, it's a good idea to get the foil stamping shop involved in the project at the design level. Before beginning any project involving the use of foil stamping and embossing, it is recommended that you discuss your plans and expectations with your supplier.

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