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Awaken
the Design Animal Inside You
In today's crowded communications environment, the first objective in creating a memorable image - be it for a business, product, or service – is to be noticed. it's often a difficult task, given the inherent limitations of the print medium. However, for those who possess the knowledge to apply it, there exists a different animal, a breed that stands apart for the ordinary – print finishing techniques that leap off the page with vivid color, texture, and dimension: foil stamping, embossing, combination foil stamping/embossing, and holography. Like an exclamation point, foil stamping punctuates an emphatic statement of quality and richness, while embossing communicates a quiet sophistication. And when the two come together, the combination of color and texture can be positively stunning. Holograms, on the other hand, provoke curiosity and attention as they involve the reader in an interactive visual exchange that is not possible with conventional print techniques. These techniques, coupled with different dies, foil colors, and patterns, including holograms, can create a nearly endless variety of visual effects. We invite you to examine – and be inspired by – just some of the possibilities here, and learn how to create a lasting impression that not only gets results, but sets you a breed apart from all the rest.
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