| Glossary Artwork,
Camera-Ready
Final drawings or stats in high-contrast black-and-white, used to
reproduce the image with all blemishes and imperfections removed.
Beveled Edge
The edge of an embossed or debossed area made to a specific angle to the
paper plane. These beveled edges range from 30 to 80 degrees from
the paper and image planes.
Blind Emboss/Deboss
Raising or lowering the image without color or foil. Reshaping the
paper fiber produces the image.
Border
Opposite of panel. Referred to as a line to be printed, stamped,
embossed, or debossed. It is open inside its perimeter, rather than
solid.
Chiseled
A shape put into embossed or debossed images resembling a V-shape.
Color Register
Having design elements fit each other through various press operations,
such as printing, embossing, foil stamping, folding, or diecutting.
Countercast Epoxy Glass Board
Extremely hard product specifically designed for crisp, clean stamping
applications and for long-running jobs.
Countercast Phenolic Board
A very hard makeready board mounted on the platen of the press for extra
sharp detail when flat stamping.
Countercast Polyurethane Sheet
Used as flat stamping counter for large coverage applications. An
excellent makeready board for holograms.
Deboss
Lowering the image below the paper level.
Die, Combination
A female die used to emboss and hot stamp simultaneously. It has a
cutting rule to aid in a clean cut of the foil around the image area.
Die, Counter
A male counterpart molded from the original female dies used to press the
paper into the die to emboss or deboss. It is usually made of epoxy,
fiberglass or other resins (precast counter).
Diecutting
Piercing the paper or other substrate with a knife-edge steel blade. These can be straight single cuts, slots for the insertion of other items,
or holes cut to any shape or size.
Die, Duplicate
In embossing dies, molded duplicates made for the original die. These can be made of various materials but are usually bakelite or metal
compositions. Used to cut costs when making multiple dies.
Die, Embossing
The female die hand-sculpted, machine-tooled or photo-etched. Used
to emboss or reshape the paper under heat and pressure.
Die, Foil-Embossing
Same as Combination Die.
Die-Making
The process of carving, machining, or hand finishing images or shapes into
a metal die. These dies are three-dimensionally tooled as opposed to
an engraving. The embossing dies are female (recessed) and are used
as mold for reshaping paper or other substrate.
Die, Stamping
A photo-etched or machined die used to flat stamp foil to paper or other
substrate.
Die, Steel Rule
A cutting die used on letterpress to pierce or cut out paper. Made
type high (.918") with 1/32" thick steel blades, or rules, cut
and bent to specific patterns and mounted in a wooden base. The
steel blades have knife-like cutting edges.
Domed
A shape put into embossed or debossed images resembling a semi-circle or
half-moon.
Emboss
Raising the image above the paper level.
Engrave
To mark, print, or incise letters or designs onto a surface, usually paper,
with a photo-etched and hand-finished die. The die, or engraving, is
usually metal, although it can be stone, wood, or other materials. Engravings are one level and shallow to carry ink in the recessed areas of
the die before transferring the ink to the paper.
Foil
General term for hot stamping material, consisting of a film carrier
(usually polyester) coated with a release agent, a color (lacquer) coat or
metallized aluminum, and an adhesive coat, in that order.
Foil Embossing
Raising the image and applying foil at the same time with one press run,
as with a combination, foil embossing die.
Foils, Dusted
Foils utilizing a bronze powder on the carrier. Easily applied, but
easily rubbed off without an over-coating. Limited colors available.
Foils, Flat Pigment
Opaque foils of intense color, resembling flat paint.
Foils, Gloss
Transparent foils glossy in appearance.
Foils, Gloss Pigment
Opaque foils of intense color, resembling glossy enamel paint.
Foils, Holographic
Foil that has holographic images embossed into it, allowing the viewer to
view the stamped holographic image three-dimensionally without special
glasses.
Foils, Metallic
Metallized aluminum foils available in many colors, either shiny (mirror)
or satin in their finish. The most widely used foils are gold and
silver.
Foils, Patterned
Foils manufactured with specific patterns rather than one color. These range from woodgrains, marble, or multi-colors to the new
three-dimensional holographic patterns or images. A wide variety of
designs is available.
Foils, Pearlescent
Similar to gloss foils, having a translucent pearl color. Choice of
colors is limited.
Foils, Tint or Pastel
Flat or dull translucent stamping foil. Can be applied in varying
degrees of color density by changing the press temperature when
stamping. Choice of colors available is limited. Can be used
with embossing.
Glazing
Smoothing a textured stock with controlled heat and pressure to give a
shiny effect.
Gripper Edge
The edge of the sheet to be embossed or stamped, which is pushed or pulled
against a predetermined stop on the press. For registering purposes,
the same designated edge is used during all press applications on the
sheet.
Hologram
A three-dimensional picture that is made on a photo-sensitive glass plate
using a laser as the light source. From this plate a shim is made
and the image is stamped into a metallic foil.
Hot Stamping
Applying foil with the use of heat, pressure, and dwell to various
substrates, such as paper, plastic, wood, and leather.
Image Area
Any element of design to be printed, stamped, or embossed.
Light or Color Fastness
The ability of foil products to resist fading when exposed to light.
Multi-Level
Raising and/or lowering an image two or more levels. Example: A
company name raised as a second level on a panel or higher than the
first level.
Non-Image Area
Background area, as opposed to image area. The carrier, paper, or
substrate on which the image is printed or stamped.
Paper, Uncoated
Paper that is better for embossing because its softer finish has less
tendency to wrinkle or crack. Foils will appear less glossy on these
stocks. Uncoated, textured sheets may sometimes be very difficult to
smooth out when foil stamped.
Paper Level
Reference point for all embossing or debossing.
Photo-Mechanical
Sometimes referred to as chemical milling. Image is exposed with
a light-sensitive emulsion on film positive or negative, then acid-etched
to a specific depth and angle. Depending upon the die function, the
image is etched into an embossing die and the non-image area is etched
away on a stamping die.
Plasticizer Migration
When foil is stamped on PVC or other plastic products, the plasticizer
migrates from the foil area to the surface of the plastic piece. The
result is that the metallic foil will fade.
Press Proof
A short press run for approval by the client prior to the actual
production run. It uses the specified paper, inks, dies, etc. for
the press operator to "run to" or match in the actual run.
Pressure-Sensitive Vinyl
For use in the pour-counter combo stamp process. The excess
plastic is peeled away with the vinyl.
Reverses
Openings in the image where the background or paper show through the
printed or foiled areas. Can be either type or design elements.
Scorching/Heat Tint
Changing the paper color in the embossed or debossed area by using
excessive heat, which creates a two-toned effect, with the image being the
darker tone.
Scoring
Sharply creasing a material to facilitate folding. It should be
made the same direction as the grain of the paper when ease of folding is
of prime concern. For greater strength, a score can be made perpendicular
to the paper grain.
Sculpted Embossing
Raising and/or lowering an image with sculptural realism with a
variety of shapes, angles, and edges, as opposed to flat levels. Examples: A sculpted image of a person's face, a bird's feathers, or the
muscle definition of an athlete.
Single Level
Raising or lowering an image one flat level from paper level.
Step and Repeat
Same image precisely repeated one or more times horizontally and/or
vertically to predetermined distances. These distances from one
image to another are referred to as "center" when measured from
a point on one image to the same point on an adjacent image.
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