| InsideFinishing
Magazine encourages electronic files.
Please read the following guidelines before sending us
your advertisements.
What programs and
platforms do you use?
InsideFinishing
Magazine is PC based, using Adobe Pagemaker 7
and Photoshop 6.
What file formats can
I send?
We request that you send
Tiff (.tif) files and Adobe's Portable Document
Format (.pdf) files.
The most reliable
format is a .tif file. A 4-color ad should be
saved at 300 dpi (or more if you have small type in your
image) in the CMYK format. Grayscale files should
be in Grayscale format and saved at 300-600 dpi.
Black and White files should be saved as Bitmap .tif
files at 600-1200 dpi.
If you are concerned
about text quality then we request that you send a .pdf
file as well. We will attempt to use the .pdf file
first, but if any problems occur we need to be able to
substitute your .pdf file with the high-quality .tif
file to prevent delays. Be assured that the .pdf
format has proven to be very reliable if created
correctly, so substituting the file will probably never
be necessary. If you need any assistance in
creating a .pdf file, check out Adobe's site,
specifically http://www.adobe.com/print/prodzone/pdfs/PDFforPrint.pdf.
You will be notified if the substitution had to take
place and we will let you know what problems arose with
the .pdf file.
Why do you want .tif
files?
Because .tif files do not
depend on any support files, such as placed graphics or
fonts. A .tif file is self-contained. It's
ready to place in a magazine layout as is. This
ensures that what you want is what will be published.
Due to the availability of high-capacity media, a .tif
file is becoming the file format of choice for many
publishing companies.
What about .jpgs?
Files saved as .jpgs can
work as long as they are saved at the highest possible
quality. Keep in mind that .jpgs are a lossy
compression format, which means that image detail is
removed to make the file smaller. Before saving a
file as a .jpg to make the file smaller, try saving the
.tif with lzw compression and see what effect that has.
How should I name my
file?
Ideally, your filename
should include the name of your company or
establishment. In the past, many advertisers have
sent us ads named InsideFinishing-ad.tif or IFad.pdf.
As you can imagine, once there are two or three files
named this way things can get confusing. We
suggest naming your file along the following
conventions:
CompanyName_IF_date.tif
(or some other way that includes the NAME OF THE COMPANY
ADVERTISED).
Remember to make sure the
.tif extension is included in the filename. Mac
computers don't automatically add this extension to
their filenames. PC's only know a file's type by
checking the extension.
What media should be
used?
We can accept floppies,
zip disks and cds. We are PC based, but have the
capacity to open Mac-formatted disks. When
possible, send PC-formatted media.
Can I upload the file to
an FTP site?
We have an FTP server that you
can use to send us your files. Please contact our
Webmaster or one of our Sales People to request the FTP
address, username and password you will need. It's
possible to use an internet browser to access the FTP
server, but if that process doesn't work for you try using
an FTP client program. If you don't have an FTP client
program you can download one of the following free programs:
For PCs:
FTP
Commander
For Macs:
Cyberduck
Can I email my
materials?
Yes, under certain
conditions. Some email programs and some servers
that transmit email limit the size of attached files
that you can send. For most that limit is 2 MB
while others limit it to an even smaller size. A
good rule of thumb is to keep the file size below 1.5
MB.
How can I reduce the
file size?
Black and White .tif files
are the smallest of the three different color modes.
A quarter-page black and white ad will probably be under
1.5 MB. Larger ads and those in Grayscale or CMYK
formats will naturally be larger. If your file is larger
than 1.5 MB try saving the file with LZW compression.
This will dramatically reduce the file size. If
the resulting file is still larger than 1.5 MB it would
be best to save it to a disk and send it directly to
Peterson Publications, Inc.
Can I upload the file
to our website and email you the url?
Yes. If you have
the capability to upload it to your company's website or
a service such as Driveway.com, you could simply email
us the url to the file and we could download it at our
convenience. All we ask is that you keep the file
size as small as possible to avoid long download times.
How can I create a .tif
file with my software?
With most desktop
publishing programs, such as Pagemaker and QuarkXPress,
it's possible to either print your file into an .eps
file or to export it as a .pdf or other file that
Photoshop can read. Once in Photoshop you can save
it as a .tif file. Most versions of Illustrator
and Freehand have the ability to export it directly as a
.tif file. Once you've brought it into Photoshop
check it over carefully to make sure the file is how you
intend it to be printed. If you have
questions about how to do any of this please email our
Art Director at the following address - eric@petersonpublications.com
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